If you own a website you've probably heard about the Alexa ranking, a list of Internet sites based on traffic data which measures the popularity of those sites on the Web. This information is mainly obtained through the Alexa Toolbar.
This toolbar is known as Sparky in its version for the Firefox browser and offers pretty much the same functionality as its Internet Explorer equivalent, but with a different design. This means you'll be able to check all the Alexa data relating to the site you're currently visiting with Firefox (rank position, domain information) as well as other sites that visitors to that webpage also visited, which is a great way to discover new sites.
The difference between the Internet Explorer and the Firefox versions of the Alexa Toolbar is that in the first one the toolbar is displayed as is (as a toolbar attached to the top area of the browser's interface) while the second one displays its elements in different areas of the browser: the Alexa ranking appears on the status bar, the Related links section is showed next to the "Help" menu and the Alexa search engine appears in the search engines list in Firefox.
In this sense, while you'll have to dig a bit deeper to find its tools, the Alexa Toolbar for Firefox offers the same functionality and features as the original Internet Explorer version. That said, bear in mind that this toolbar does collect some data about your browsing habits, but then again, if it didn't, we couldn't have the Alexa ranking and information about related sites. In any case, if you're worried about your privacy, read the Alexa privacy policy before installing this toolbar.
The Alexa Toolbar is a handy add-on for Firefox where you can track your website's position in the Alexa ranking, keep an eye on competitors and also discover new websites that are similar to yours.
